Coursework Brief & Work Flow

For this coursework, you will be producing the following:

A PROMOTIONAL PACKAGE FOR THE RELEASE OF AN ALBUM.

This must include:
1.  A music promo video.
2.  A cover for the album's release on Digipak.
3.  A magazine advertisement for the Digipak.

Date WK Beginning	Topic / Content	Tasks to complete
9 September	Introduction to coursework brief	Share finding of summer homework. Post summer homework on blog Decide on unsigned band and song Set up blog Research similar artists Research how an artist / band creates a coherent promotional package: video, digipak & advert.
16 September	Research & Planning Researching music videos and theory: Researching music videos of a similar genre Apply Andrew Goodwin’s theory	Moodboard functions of music video Complete an analysis of a music video of your choice and post on blogs Apply Andrew Goodwin’s theory to a music video and post on blogs.
23 September	Research & Planning Researching music videos and theory: ·         Redundancy & entropy ·         Techniques used to promote artists. Planning for production	Analyse the redundant and entropic elements of music videos and post on blog Research of music genre Ask permission from artist to use their song and post this on your blog Moodboard using song lyrics Develop ideas for music video concept
30 September	Research & Planning ·         Time management ·         Creativity ·         Research target audience ·         Pitches	Post on creativity Outline the target audience for your music video and post this on your blog Complete music video pitch
7 October	Research & Planning ·         Present Music video pitches ·         Planning for production ·         Audience theory	Collate audience feedback from pitch Complete a post on audience theory Plan for production (there will be a guide on how to do this)
14 October	Research & Planning ·         Narrative theory ·         Planning for production	Complete a post on narrative theory Plan for production
21 October	Research & Planning / Production ·         Planning for production ·         Filming	Plan for production Start filming
28 October	Half term	Filming
4 November	Production Filming	Update blogs on filming progress
11 November	Production Filming / Editing	Filming Update blogs on filming progress Editing
18 November	Production ·         Editing	Update blogs on editing  progress
25 November	Production ·         Editing ·         Produce a rough cut of video ·         Gain audience feedback on rough cut	Post rough cut & audience feedback on blogs Ancillary Task research: analyse 3 print adverts for the release of a new album and post on blogs
2 Dec	Production ·         Editing	Ancillary Task research: analyse 3 digipaks and post on blogs Post final music video on blogs
9 Dec	Production ·         Ancillary Tasks: print advert & digipak	Update blogs on progress of ancillary tasks
16 Dec	Production ·         Ancillary Tasks: print advert & digipak	Update blogs on progress of ancillary tasks Post final version of ancillary tasks on blogs
23 Dec	Christmas Holiday	Evaluation
30 Dec
6 January	Evaluation	Post evaluation on blogs
13 January	Evaluation	Post evaluation on blogs